Rimmel- New Product Launch (2020)
The Multi-Tasker Concealer
Conceal, Brighten, Cover- and everything in between.
Rimmel is one of the leading makeup brands in the UK with a strong global presence. As the lead for the Complexion category from 2018-2020, I build a 3-year turnaround strategy to drive Rimmel’s return to growth.
With the launch of this innovative formula and packaging, we decided to address a switch in the way consumers use foundation and concealer.
The Multi-Tasker Concealer has been a top-seller for the brand since launch.
Photography by Rimmel London
Concept
Conceal, Brighten, Cover- and everything in between.
Introducing the new long-lasting Multi-Tasker Concealer from Rimmel.
Conceals blemishes, brightens dark circles and covers to even out skin tone.
How? Our super-sized tapered wand and ultra-blendable formula work together for either targeted application or full face coverage.
Crease-proof, transfer-proof, and waterproof, the Multi-Tasker Concealer delivers up to 24 hours of hydration.
Available in 10 shades.