Let’s make magic happen

When your brand is perfectly crafted and your product is just right, it feels like pure magic. This kind of magic is created through real experience, strategic insights, and true dedication.

I provide tailored expert advice to founders and businesses, no matter their size or stage of growth.

Whether you're launching a new product, revitalising your brand, or scaling your business, I’m here to formulate strategies that turn your vision into reality.

This is what I do

Branding

I offer brand strategy and positioning expertise backed by a deep understanding of consumers and market trends. I can help you create meaningful stories and messaging that make your brand stand out.

Product innovation

I offer comprehensive product and portfolio assessments, innovation gap analysis and end-to-end product development from concept to launch. My expertise includes formula, packaging, and cosmetic shade development. I can also source and assess the right manufacturing partners.

Operational Excellence

I help set up your team with the right tools and processes, developing pricing models, concept templates, and market analysis. I can also help with retail strategies, data insights, and tailored marketing and pricing strategies.

  • "Julia has done a excellent job, she is highly skilled, thorough, knows and loves beauty, she has a great eye for innovation and she is open to learning where new opportunities are available.
    She is a pleasure to work with, gives her all and she is a great collaborator; Julia played a leading role in executing on two award winning products for us.
    I highly recommend Julia, she represents knowledge, professionalism and kindness in one."

    Kirsten Kjaer Weis

    Brand Founder - Kjaer Weis

  • "It is an absolute joy working with Julia. A supremely talented individual who is a real expert in her field. She has an incredible wealth of experience in the beauty industry and as a result unparalleled market experience, insights and knowledge to offer. Julia is also without a doubt one of the most creative individuals I have had the privilege to work with and is a true innovator who inspires those around her. She is incredibly kind hearted with exceptional people skills and is really able to bring out the best in everyone she meets. I could not recommend her more!"

    Charlotte Saunders

    Global Marketing Director - Jo Malone London

  • "If you are looking for support on brand strategy, development and innovation - Julia is always my first phone call. There is no one I'd rather work with or whose advise I trust more."

    Anna Simon

    Marketing Director - Wilton London

  • "Julia is an inspiration to work with. Leading projects from ideation to launch while delivering on cost, quality and time. Her products sell out and are established as best sellers. Not only does Julia deliver on all her work - she exceeds expectations while guiding, improving and teaching as the great leader she is. You will learn so much only by working next to Julia.
    Her kind, joyful and fun mannerism makes her exceptional and noteworthy in the way she works in the industry. I am very grateful to have worked with Julia and would jump at the opportunity to work with her again."

    Cheyenne Nicole-Hay

    Supply Chain Manager

  • "Julia's analytical and creative skills would make her an invaluable addition to any beauty brand.
    While working with Julia she was successful in designing NPD processes and leading the launch of new innovations. She is excellent at utilising data to plan and create products that are both consumer focused while delivering on commercial and business needs.
    Julia has a wealth of knowledge and experience within the industry that makes her adaptable to different brands and consumer needs. She has a firm understanding on what makes a successful product and also the required development process.
    In addition to her professional skills, Julia has personal qualities that make her well-suited to supporting and also leading teams. She is not averse to making difficult choices and taking risks that are solution and goal focused. She is a compassionate and kind colleague who is able to make even the hardest and most difficult projects and tasks enjoyable.
    She would truly be an asset to any team."

    Natasha Madzingira

    Cosmetic Chemist & Product Developer - HCT

  • "I cannot recommend Julia highly enough and anyone would be incredibly lucky to work with her and have her on their team. Julia is a super talented marketeer with an incredibly varied background. She has a true passion for the industry and her work where she will always endeavour to go above and beyond. A brilliant boss who helped shape the early years of my career through her kind guidance, patience and tuition. She has always been loved by her teams, her incredible energy is infectious and something to aspire to."

    Olivia Millward-Sdougos

    Global Marketing Director - Jo Malone London

  • "Julia is without a doubt one of the most talented people I've met in my career. She'll be a true asset to the brands gets to work with !
    I highly recommend Julia if you want to build a stronger brand, a relevant portfolio and more efficient processes. She can easily identify strengths and weaknesses in a business and address them with seamless, creative and thought-through solutions."

    Faustine Houillez

    Skin Brand Innovation Manager - Trinny London

  • "When I think over all the wildly talented people I've ever had the pleasure of working with, Julia is at the top of that list. Beyond being an excellent Brand and Innovation leader, Julia is one of the kindest people I've ever worked with. She is insightful, a hard worker, incredibly knowledgeable and the truest partner I could've ever asked for. It would be an honor to work with Julia again. If you are looking for excellence, look no further!"

    Layla Hakamiun

    Marketing Consultant

I can’t wait to hear from you!

Interested in working together?

Share your details or schedule a complimentary intro call here. I will be in touch shortly.